Keyword Research 101: The Basics

Keyword Research 101

If you’re just starting out in the world of online marketing, then keyword research is something that you’ll definitely want to learn. Keyword research is the process of finding and targeting the right keywords for your website and business.

It’s one of the most important aspects of SEO, and it can be a little tricky to master if you’re not sure where to start. In this blog post, we will walk you through everything you need to know about keyword research!

The Importance of Keyword Research

Why is keyword research important? Essentially, keyword research allows you to understand what people are actually searching for online. This understanding can then be used to help you better target your content and marketing efforts.

If you’re not doing keyword research, then it’s likely that you’re not reaching your full potential online. You could be missing out on valuable traffic and customers!

To give you an idea of just how important keyword research is, consider this statistic:

“93% of all online experiences begin with a search engine.”

– Source: Forbes

This means that almost all of your potential customers and website visitors are starting their journey on a search engine like Google or Bing. In order to reach them, you need to make sure that your website is ranking for the right keywords.

Otherwise, you’re losing out on valuable traffic and opportunities.

How to Do Keyword Research

Brainstorming Seed Keywords

The first step in keyword research is brainstorming seed keywords. These are the foundation keywords that you’ll use to build your keyword list. To brainstorm seed keywords, think about what kind of product or service you offer, and what kinds of terms your potential customers might use when searching for it.

For example, if you sell shoes, some potential seed keywords could be “shoes,” “sneakers,” “running shoes,” or “dress shoes.”

You can use a keyword research tool like Google’s Keyword Planner to get ideas for seed keywords. To do this, simply enter a few terms related to your business into the keyword planner and see what comes up.

Google will then show you a list of related keywords, as well as how many people are searching for each keyword every month. This is a great way to get some ideas for seed keywords that you might not have thought of on your own!

Once you have a list of potential seed keywords, it’s time to start building out your keyword list. Start by adding these seed keywords into a spreadsheet (or whatever system you prefer to use). Then, begin brainstorming all of the different ways that someone could

Checking Out Competitors’ Keyword Rankings

Once you have a list of seed keywords, the next step is to check out your competitors’ keyword rankings. This will give you an idea of which keywords are already being targeted by other businesses in your industry.

To do this, simply go to Google and type in each of your competitor’s URLs followed by the keyword that you’re interested in. For example, if you’re checking Nike’s keyword rankings for the term “sneakers,” you would type in “site:nike.com sneakers.”

This will give you a list of all the pages on Nike’s website that are ranking for the keyword “sneakers.” You can then take a look at each of these pages to see how difficult it would be for you to rank for the same keyword.

As you’re checking out your competitors’ keyword rankings, you should also take a look at their organic search traffic. This will give you an idea of how much traffic they’re getting from each keyword that they’re ranking for.

To do this, simply go to Google and type in “site:example.com.” This will show you a list of all the pages on that website that are being indexed by Google. From there, you can click on the “Search Traffic” tab and then select ” Organic Search.”

This will show you a list of all the keywords that are driving organic traffic to that website, as well as the estimated monthly search volume for each keyword.

This is a great way to get ideas for new keywords to target, as well as to see how much traffic your competitors are getting from their existing keyword rankings.

Using Google Keyword Planner

Google Keyword Planner is a free tool provided by Google that allows you to research keyword ideas and get traffic estimates. To use it, simply go to Google AdWords and sign up for an account.

Once you’re signed in, click on “Tools” and then “Keyword Planner.” From there, you can enter your seed keywords and get ideas for other related keywords.

You can also see how many people are searching for each keyword every month, as well as how difficult it would be to rank for that keyword.

Keyword difficulty is a measure of how difficult it would be to rank for a keyword in Google’s search results. The keyword difficulty score is based on a number of factors, including the length and quality of the keyword, as well as the number of competing websites.

A keyword with a high difficulty score is going to be more difficult to rank for than a keyword with a low difficulty score. To get an idea of how difficult it would be to rank for each keyword that you’re interested in, simply enter the URL of your competitor’s website into Google Keyword Planner.

From there, you can see how difficult it would be to rank for each keyword that they’re ranking for. This is a great way to get an idea of which keywords are going to be worth pursuing and which ones you should avoid. So, what does all of this mean?

Simply put, the competition metric in Google Keyword Planner is a great way to determine whether or not a keyword is worth targeting. If the keyword has a high difficulty score and low monthly search volume, it’s probably not worth pursuing.

On the other hand, if the keyword has a low difficulty score and high monthly search volume, it’s probably worth pursuing. The best way to determine which keywords are worth targeting is to use both the competition metric and keyword difficulty ratings to make your decision.

Studying Your Niche

In addition to using keyword research tools, it’s also important to study your niche. This means understanding the ins and outs of your industry and what people are searching for.

This can be done by reading blogs, forums, and other online resources related to your niche. Another useful tool is Google Trends. By taking the time to understand your niche, you’ll be better equipped to target the right keywords.

Analyzing Search Volume

When you’re looking at keyword ideas, it’s important to pay attention to search volume. This is the number of times that a keyword is searched for every month. The higher the search volume, the more potential traffic there is for that keyword.

However, you also want to make sure that you’re not targeting a keyword that is too competitive. If a keyword has a high search volume but is also very competitive, it may be difficult to rank for that keyword.

Keyword difficulty is the measure of how easy or difficult it would be to rank for a keyword in Google’s search results. The higher the keyword difficulty, the more difficult it would be to rank for that keyword.

To get an idea of how difficult it would be to rank for a keyword, you can enter the URL of your competitor’s website into Google Keyword Planner. From there, you can see how difficult it would be to rank for each keyword that they’re ranking for.

This is a great way to get an idea of which keywords are going to be worth pursuing and which ones you should avoid.

When you’re looking at search volume, you want to make sure that you’re not just looking at the absolute number of searches. You also want to look at the relative search volume.

Relative search volume is the number of searches for a keyword relative to the total number of searches for all keywords. For example, if there are 100,000 searches for all keywords and your keyword gets 500 searches, your relative search volume would be 0.005%.

You can use Google Keyword Planner to see both the absolute search volume and relative search volume for a keyword.

Cost Per Click

In addition to looking at search volume and keyword difficulty, you also want to pay attention to cost per click (CPC). CPC is the amount that you would pay for each click on an ad if you were to run a Google AdWords campaign.

The higher the CPC, the more expensive it would be to run an ad for that keyword. However, CPC is not a good indicator of how difficult it would be to rank organically for a keyword.

A high CPC simply means that businesses are willing to pay more for that keyword. It doesn’t necessarily mean that it would be difficult to rank for that keyword.

To get an idea of CPC, you can again enter the URL of your competitor’s website into Google Keyword Planner. From there, you can see the CPC for each keyword that they’re ranking for.

Remember, just because a keyword has a high CPC doesn’t mean that it would be difficult to rank for organically. CPC is simply an indicator of how much businesses are willing to pay for that keyword.

Keyword Targeting

When you’re starting to target keywords, it’s important to keep a few things in mind. First, you want to make sure that you’re targeting keyword phrases and not individual keywords.

A keyword phrase is a group of two or more keywords that are related to each other. For example, the keyword phrase “running shoes” is made up of the individual keywords “running” and “shoes.”

Targeting keyword phrases is important because it allows you to rank for multiple keywords with a single piece of content. It also allows you to better target your audience by tailoring your content to their specific needs.

Second, you want to make sure that you’re targeting long-tail keywords. Long-tail keywords are simply keyword phrases that are longer and more specific than general keyword phrases.

For example, the keyword phrase “running shoes” is a general keyword phrase. The keyword phrase “women’s running shoes size 12” is a long-tail keyword.

Long-tail keywords are important because they tend to be less competitive than general keywords and they allow you to better target your audience.

Finally, you want to make sure that you’re targeting the right keywords for your business. This means choosing keywords that are relevant to your products or services and that have enough search volume to generate traffic but aren’t too competitive.

To do this, you can use a tool like Google Keyword Planner Ahref’s Keyword Difficulty Tool. These tools will help you to find keyword ideas that are relevant to your business and that you have a good chance of ranking for.

Keyword Research Tools

There are a number of different software tools that you can use to help with your keyword research. Some of the most popular options include:

  • Google Keyword Planner: This is a free tool that’s offered by Google. Simply enter in a few seed keywords and it will show you related keywords, as well as the monthly search volume for each keyword.
  • Moz Keyword Explorer: This is a paid tool that offers more features than the Google Keyword Planner. It includes things like keyword difficulty, as well as the ability to see which keywords your competitors are ranking for.
  • SEMRush: This is another paid tool that’s similar to Moz Keyword Explorer. It also includes features like keyword difficulty and competitor keyword rankings.
  • Ahrefs: This is a paid tool that’s similar to SEMRush and Moz Keyword Explorer. It also includes features like keyword difficulty and competitor keyword rankings.
  • Google Trends: Useful tool for monitoring trending search terms and related topics. Good for niche research.

No matter which tool you use, make sure that you’re taking the time to do your research and that you’re choosing keywords that are relevant to your business and have a good monthly search volume. By doing this, you’ll be able to ensure that your website is getting the traffic it needs to be successful.

Conclusion

Keyword research is an important part of any digital marketing strategy. By taking the time to do keyword research, you can make sure that you’re targeting the right keywords and reaching your full potential online. Thanks for reading!

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